Discover: To kickoff each project, the project manager emails over a detailed outline of scope, expectations, and the timeline. I thoroughly read through the notes and ask technical and/or clarifying questions I might have. For larger campaigns and blue sky ideation, I request any resources that the team thinks might be useful for inspiration.

Define: Being an outside designer from the organization, this define phase is important so that I can search through other asset examples within G2's past designs in order to match their styling as closely as I can. I never want to copy anything I've seen, I'm always using it for inspiration to create the next eye-catching asset for G2's marketing promotion.

Develop: Utilizing G2's Figma design library, I am able to tap into their fonts, colors, icons, and avatars. I lean into the messaging for the asset to determine the visual direction I drive for the design. Several of the projects I've worked on include showing off the G2 product and I recreate vector versions of the product screenshots I'm provided to create layered, engaging, and captivating product shots.

Deliver: For each project, I've consistently delivered assets for review at least 24 hours before the first draft due date. I comment and tag the Creative Director and Project Manager within Figma for review as well as send out an email communicating the project status. Then I make updates based on their feedback, and finally export the assets on time and organized in the brand team's asset library in Google Drive.