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Improve your website’s performance with conversion-optimized UX

Strategic layouts. Scalable design systems. Results that compound.

Improve my site's conversions

Improve your website’s performance with conversion-optimized UX

Strategic layouts. Scalable design systems. Results that compound.

Improve my site's conversions

Improve your website’s performance with conversion-optimized UX

Strategic layouts. Scalable design systems. Results that compound.

Improve my site's conversions

Scaling design for industry-leading teams

Is your site struggling to convert site visitors?

You're not alone. Many fast-moving SaaS teams run into the same issues.

Key pages are hard to update or inconsistent

Launches get delayed waiting on design or dev

Branded experience varies from page to page

Every new page feels like building from scratch

How I bring quality back to your website

I deliver a UX-first approach to transforming your site into a modular, conversion-optimized system designed in Figma and ready to evolve with your marketing. It combines user-centered layout strategy with reusable components and clear documentation, giving your team the tools to launch faster, stay on brand, and continuously improve performance across every page.

What you can expect:

A conversion-focused UX audit

New performance-driven wireframes

Hi-fidelity redesigns for on-brand experiences

A modular, flexible Figma design system

Reusable page templates & components

Request a new project with Jaclyn

Proof in performance

See how I've helped SaaS teams transform their sites for speed, consistency, and conversion.

Auvik

144% more clicks

to the main product page and 2x more clicks to the Products menu. Simplifying the website's navigation for users enhances users to find and explore key product information.

NAVIGATION OPTIMIZATION

USER CLARITY

Alation

400% increase

in design-to-launch speed after implementing a flexible design system that prioritized brand consistency and clear UI patterns.

SCALABLE SYSTEM

LAUNCH EFFICIENCY

Constant Contact

31% lift

in conversion rates from new visitors to trial sign-ups for this new product feature. The redesigned entry point created a seamless, intuitive experience that improved engagement and onboarding efficiency.

FRICTIONLESS ONBOARDING

SEAMLESS UX

A strategic process to drive results

Here's what to expect when we work together

01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03
01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03
01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03
01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03

A strategic process to drive results

Here's what to expect when we work together

01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03
01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03
01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03
01
UX Audit
Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.
Redesign 4 Key Pages
Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.
02
Flexible Design System
Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.
03

A strategic process to drive results

Here's what to expect when we work together

UX Audit

Review 8–10 core pages to identify UX gaps and missed conversion opportunities. Summarize key friction points and high-impact areas, backed by grayscale redesigns and a prioritized action plan to align your team on next steps.

Redesign 4 Key Pages

Redesign 4 high-impact pages into on-brand, conversion-focused layouts. Start with wireframes and move to polished, dev-ready designs that feature clear layouts and engaging elements to guide buyers to take action.

Flexible Design System

Build a modular Figma system that makes scaling easy without sacrificing speed or brand consistency. Includes responsive components, reusable templates, clear naming, and lightweight documentation to guide future updates.

Results you can expect

UX strategy and conversion optimization aren’t trends, they’re proven growth levers for high-performing SaaS teams.

Faster Launches

Go from weeks to days with modular designs that accelerate production.

Smarter Testing

Ship experiments more often and iterate faster with flexible, scalable layouts.

Stronger Branding

Align branding across every touchpoint to build trust and improve clarity.

Higher Conversions

Guide users to action with focused UX, clear hierarchy, and strategic CTAs.

I want results

Still have some questions?